Attorney. Businessman. Entrepreneur. Radio host. Farmer.
Our assignment came from our lovely downtown LC neighbors (who we love collaborating with), 3BandE Marketing. Co-owner Jimmie Richard filled us in for what was needed for marketing so many of Mr. Richard's projects. I was aware of his businesses, Ron Richard Law Firm, and Landmark Title, but unaware of his other two business passions: co-hosting the radio show Power Up (which is also an affiliate of Richard Companies) and nourishing the quickly growing ranch and farm, Ranch Richard!
So, our marketing photography assignment couldn't have been more varied! Ron wears many hats, all of which he is incredibly passionate about, and his marketing agency was requesting images that would accompany marketing in each of these areas. We had two hours of Mr. Richard's time, and in he walked with a variety of clothing options suited for each business focus. In the years I've known the man, he has never disappointed me in his attire. Always looking sharp and focused, his suits and outfits when working bring a lighter side to him through his use of texture, color, and pattern. I was thrilled to view what colorful favorites he'd picked for his shoot.
Walking in, he was already on his phone, letting me know we'd also have a surprise guest appearance during our short time together, his co-host from Power Up, Sedrick Ned! Made perfect sense to go ahead and grab a few energetic images of them both while we were shooting!
- ASSIGNMENT: Capture the various sides of Mr. Richard's Businesses for a variety of marketing needs. Flexible images that can easily stand on their own with overlaid graphics and text, while also easily able to extract him from the background for other photography uses. Estimated total number of final images: up to 8 to cover vertical and horizontal layouts within each of the four categories for marketing.
- ALLOTTED TIME: 2 hours
- LOCATION: In our studio
The short story?
There were most probably times our downtown neighbors could hear the cutting up that was occurring throughout our time. Ron kept us laughing and the combination of our two personalities feeding off each other was in perfect harmony for the energy we both wanted and easily created through the final proofs. I honestly can't wait to hear when the two of us get to work together again!
AND, I met another mover and shaker within our area, Ron's great friend and co-host Sedrick Ned from Power Up! Witnessing the two of them together in the studio is something I wished I'd have gotten on video, too... anyone else would have thought we had a party of 10 in the shooting room when I was shooting their radio images.
Posted here: Some of my favorites from his proofing gallery.
Big thanks to Jimmie Richard and the team at 3BandE Marketing for another lovely assignment!
Even bigger thanks (sorry Jimmie!) to Mr. Ron Richard for exceeding my already high expectations for bringing your energy, laughs, and stories in front of my camera!
- Lindsey